LIMITED TO BGSP STUDENTS AND ALUMNI.
Did you know that four out of five people on LinkedIn drive business decisions? LinkedIn is one of the fastest-growing sites out there and it’s unlike any other social media platform. It’s a personal branding and networking tool with endless capabilities.
In this discussion, we’ll review the platform and dive into the ways you can make LinkedIn work for you whether you’re an entrepreneur or a careerperson. You'll leave this training with an understanding of:
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The power of your profile because a great profile has the power to impact your professional goals.
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Tactics for growing your network so you can build relationships with mutually beneficial connections.
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Types of posts that do well on LinkedIn and how to keep a steady stream of content.
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Why engagement is the key to LinkedIn and ways to consistently engage with your network and beyond.
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The best steps to becoming an advocate for your practice and professional career.
Lauren Perna
Lauren Perna is the CEO and Lead Writer of Lauren Perna Communications, a New England-based firm that helps clients tell their story through content strategy and copywriting. Clients include companies in the life sciences, healthcare, mental health—united by their passion for improving lives.
Lauren is also a fierce advocate for mental health awareness and care. She is an award-winning community leader, recognized for her work as part of the Women’s Business League Neponset Valley Chapter. She is also the Chapter Leader and Founding Member of the Chronic Boss Collective, and she’s an elected Town Meeting Member. She received her Bachelor of Arts from Fordham University, and she holds a certificate in Digital Marketing from Columbia University/Emeritus.
